Book Trailers Take a Page from Films
Book Trailers Take a Page from Films
I’m reading the paper edition of the Los Angeles Times business section when a headline reads “Book ads take a page from films” written by Richard Verrier jumps out at me about the subject of book trailers.
The smaller headline goes on to read, “To promote bestsellers, publishers spend big on commercials that mimic movie trailers.” This was an interesting read for me as an indie filmmaker and aspiring novelist.
Book trailers are a fantastic way to promote novels as big box bookstores continue to close their doors. Book trailers are also a great way for indie producers and directors to make money on gigs that pay.
I’ve always wanted to produce and direct a music video, but the money really never penciled being offered by indie music labels or music management companies I’ve been contacted by in the past.
Reading this article it was refreshing to see book publishers are willing to pay to have experienced filmmakers create attention getting book trailers. It does take the cinema touch of being able to tell a story in visual candy to produce dramatizations of novels in entertaining book trailers.
Publishers are in essence creating mini-movie sometimes that can cost $50,000 for a book trailer. This is SEO gold for indie filmmakers that can make it happen for indie authors and publishers. Big publishers, like studios won’t trust you until you deliver something hot.
Book trailers created by filmmakers are great visual candy to run on social networks. The new generation of reader has gone digital. This is indie filmmaker Sid Kali typing SMASH CUT
Click Here for LA Times Online Version of Article on Book Trailers